How NOT to Use PLR

I was surfing the Web the other day, aimlessly clicking from one site to another, when I had to do a double-take: two blog posts on two different blogs were identical. Aha! Busted! Those two bloggers had taken the exact same PLR content and used them - unchanged - for their blog posts.

Oh, how disappointing. I wasn’t familiar with one of them, but the other was an Internet marketer with some reputation and whom I had respected. Well, now I’m not so sure anymore.

Seeing those identical blog posts has gotten me thinking about all the different ways that people MIS-use PLR content. Now I am an authority on this subject because I have committed almost every single one of these PLR sins.

1. Not Using The PLR They Own.

You need to pay money to get Private Label Rights (PLR) content. Unfortunately, a lot of us pay for PLR content, save them on our hard drives… and then let them collect cyberdust. This happens when we buy PLR without a clear plan for how we’re going to use them. Or when we simply don’t know what to do with PLR - a common dilemma for beginners. What a waste of precious dollars! Some PLR memberships cost almost $50 a month. And if you consider the amount of money you could have made with the PLR, you’ll realize how much $$$$ you’ve been flushing down the toilet. If you have it, use it!

2. Using The PLR As Is.

The bloggers I mentioned above have committed one of the worst sins in using PLR content: they left the PLR intact in its original form. That’s a no-no. Instead, you’re supposed to treat the PLR content as raw material, out of which you will shape and fashion your finished product. Blogs are particularly sticky because they’re supposed to be personal. If you use PLR content, unchanged, then you’re not being honest to your blog readers, are you?

3. Letting PLR Address General Audiences.

This is related to sin #2. Most PLR are addressed to general audiences, so that they can easily be customized to specific target markets or niches. The problem is, some marketers, either because they are lazy or just don’t know any better, don’t adapt the PLR to better suit their target audience. This is another big mistake.

4. Keeping The PLR In Its Original Format.

This is similar to sins #2 and 3. Just because your PLR content is in print form doesn’t mean you have to keep it that way. You can use that PLR to create your own audio recording or podcast. Create a slideshow presentation from it then turn that into a movie for YouTube. Cut an E-book into articles or blog posts. Combine articles into an E-book. Combine related E-books into a home study course. The possibilities are endless.

5. Violating The Terms of The PLR.

Not all PLR are created equal. Each PLR provider has their own version of which rights they are granting to you. Usually, PLR includes the right to edit the material, claim authorship, and sell the content to keep all of the profits. Often, PLR does NOT include the right to sell the material with PLR as well. Some PLR providers allow you to give away the material as a bonus; others don’t! It can be confusing, especially if you get PLR from various providers. To be safe, ALWAYS read the terms of use and keep them for future reference. Review the terms before using the material.

So there you have it, the 5 ways that PLR owners are not profiting from the hidden gold nuggets in their hard drive.

Have I missed any?

Here are some of the PLR providers that I highly recommend. Try them out.

• PLRSO - This is high impact, high quality PLR from Jimmy D. Brown. Some of it is even free.
• EasyPLR - This site has been around since 2006 and moves a LOT of PLR. Limited quantities of each set of articles are sold. Some of the top internet marketers are on this site's customer list.
• YummyPLR - If you need PLR recipes - this is where you'll want to go.

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