How To Choose A PLR Content Provider: 10 Questions To Ask

When it comes to PLR, quality makes a whole world of difference. High quality PLR is well-researched and has minimal errors. That saves you from spending precious hours and effort in researching and proofreading before the product is good enough to sell.

The question is, how do you choose a good PLR content provider? If you type “private label rights” into Google, you will get over 30 million results! Some providers charge mere pennies. Others require upwards of $50 a month! Some sell PLR on individual products. Others are monthly memberships. How does a well-meaning infoproduct entrepreneur separate the good from the bad?

Following are questions you should ask before committing your precious dollars to a PLR provider:

1. Is the PLR content relevant to my niche?

A common problem for many Internet marketers is to leave PLR content unused. This is more likely if the PLR you have is not relevant to your niche or target market. Sure, some content can be so generic that it can fit a lot of niches. But there are niches that are very targeted and specific, that not all PLR would work for them. So before you buy any PLR, look at the topic and make sure you can repurpose it to suit your target market.

2. Can I get a free sample of the PLR content?

A PLR provider who is confident about the quality of their products will allow you to sample their content for free. Otherwise, this could be a red flag that the quality may not be up to par.

3.   Is the PLR content original, well-researched and well-written?

Most PLR providers offer free samples or a free trial so you can look at the quality of their PLR content. Make sure the material is well written, with few or now grammatical and typographical errors. Ask the provider if the materials are original, that is, they have never been sold anywhere else before. You don’t want to pay for something that has been circulating the Internet for many months and has been rehashed and recycled to death.

4. Can I buy only what I want/need, or do I get a package regularly, whether I can use it or not?

Some PLR providers force you to purchase bundles of PLR content. This is fine, as long as you’re confident that you can actually use most, if not everything, in the bundle. Otherwise, it’s wiser to go with PLR providers that allow you to buy only what you want and need. Paying for PLR that you will not or cannot use is like flushing money down the toilet.

5. Is there a limit to the number of people who can buy the PLR content?

Although I emphasize the importance of transforming PLR and making it your own, you still want to look for PLR that is offered to a limited number of people only. Find out if the PLR provider has a cap on the number of “copies” of the PLR material they sell. If it’s a PLR membership, is there a limit to the number of members they accept? If not, you may end up with an infoproduct that will soon be mass distributed on the Internet. This leads to price wars wherein people selling the same stuff try to outdo each other by bringing their selling price lower and lower. However, if you are committed to giving your PLR content the “extreme makeover”, then this may not be an issue to you.

6. Does the PLR provider also give training and other resources to help me make the most out of the PLR?

A good PLR provider is committed to your success as an infoproduct entrepreneur. Therefore, a good provider will also give you training and guidance on how to make the most of the PLR you are purchasing. This is a sign of good customer service and a genuine concern for their clients.

7. Does the PLR provider have a good track record?

Here you’ll have to do some sleuthing to get an idea of the reputation and previous performance of the PLR provider you’re considering. Ask other Internet marketers you know where they get their PLR. Or pose the question in an Internet marketing forum. You’re bound to get recommendations for PLR providers in various niches.

8. Am I getting extras along with the PLR content?

Some PLR providers don’t just give you an Ebook or special report. They throw in a sales letter, Ecover graphic and even a matching website header! These can be useful, but remember that you can’t - or shouldn’t - use these as is. You can easily revise a sales letter to make it unique to your product and niche, similar to how you convert the PLR material itself. However, once you change the product’s title, you can no longer use the Ecover and website graphic. Keep this in mind when you’re considering if the price of the PLR is worthwhile.

9. What exactly am I getting?

As I have mentioned in other blog posts, not all PLR is the same. Make sure to read the license carefully and make note of what you can and cannot do with the PLR content. You might be looking for PLR to use as a giveaway to your opt-in list… only to find out that the license does not allow you to do that. Avoid disappointment. Know exactly what you’re getting before you buy.

10. Can I afford the PLR?

The cost of PLR content also varies widely. All other things being equal (upon considering questions 1 to 9), of course you’ll go with the PLR that’s within your budget. Single-purchase PLR may seem to be less expensive than PLR memberships, but it really depends on how you use the PLR. If you can take your monthly PLRs and use them to sell infoproducts, or to get sales from your lists or Ezines, then by all means, go for it.

You are looking for high quality PLR from a reliable provider, that will be highly useful to your target market and the particular business models you use. As you may have realized by now, there are no easy answers when it comes to choosing a PLR provider. It can take some trial and error to find exactly the provider that gives you that “perfect fit”.

Here are some of the PLR providers that I highly recommend. Try them out.

• PLRSO - This is high impact, high quality PLR from Jimmy D. Brown. Some of it is even free.
• EasyPLR - This site has been around since 2006 and moves a LOT of PLR. Limited quantities of each set of articles are sold. Some of the top internet marketers are on this site's customer list.
• YummyPLR - If you need PLR recipes - this is where you'll want to go.

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