Well, what the heck is PLR anyway?

PLR is a right or permission that you acquire, usually by paying for it, to use a piece of content and sell it for 100% of the profit. When you say “PLR” people usually think of E-books, but PLR can be granted for any – mostly digital – products such as software, audio and video. Other text forms that can come with PLR are articles, blog posts and autoresponder messages or newsletters. These PLR products can also come with sales letters, E-covers and even matching website headers.

When you buy a piece of content with PLR, in general, that means you can:

* edit the content: rewrite, remove, add content
* reformat the content: transform it from text to audio, for example
* repurpose the content: such as cutting up an E-book into an E-course
* put your name as the author
* sell the content and keep all of the profits

A key thing to remember is that not all PLRs are the same. Some PLR providers will allow you to give away the content, say, as a bonus for a paid product. Others will only allow you to sell it. Some will allow you to claim the copyright for the product. Others will allow this only if you have changed the content so much that the original writer would not even be able to recognize it anymore.

Confusing? It can be. The key thing is to read the license in every PLR product that you buy, to make sure that it meets your needs and purposes.

One good way to better understand PLR is to compare it to other kinds of rights, such as “Standard Resell Rights” and “Master Resell Rights”:

I hope this table has helped explain PLR to you. But the bottom line is: read the license. That will tell you exactly what you can and cannot do with the content you have acquired. If it’s unclear, ask the provider.