I even downloaded a free report about how to use – and make money from – PLR content By the way, if you’d like a copy of that free report yourself, sign up here. (It’s on the bottom of the page.) I actually read that report. But still, I turned up my nose on PLR! I was convinced I could write everything myself.

As I learned more and got deeper into Internet marketing, I kept hearing about PLR. At first, I was in utter shock. Internet marketing gurus and people I looked up to as mentors admitted to using PLR. Gasp! No, it couldn’t be! But there you have it. It seems like everybody who’s making money on the Internet is using PLR.

I like to keep an open mind, so I did try PLR. I signed up for a free PLR offer once. I took one look at the articles and then I junked them. They were crap! I could not put my name on that stuff! I was better off just writing all the content I ever needed by myself. As I said, I am a writer. I get paid to write.

So I continued to write all my own stuff.

Fast forward to eight months from the time I began Internet marketing: I have 5 blogs, dozens of article directories to submit to, guest blog posts to write, electronic newsletters to send to 3 different lists in 3 different niches, and an infoproduct empire to build.

All these Internet assets I have carefully built to generate passive income for me are sadly getting neglected. I am now busy servicing my clients, getting into joint ventures, creating more websites to sell products .. let’s just say I am beginning to not enjoy writing so much anymore. Ok, ok, I am starting to dread it!

I consider myself a pretty fast writer, but somehow, I was falling behind on my article marketing. Somehow I have a handful of half-written special reports that I had meant to give away for free but abandoned in frustration. I still don’t have freebies to give away on my opt-in forms.

And then it struck me: unless I get help with all the writing I need to get done, I will keep leaving money on the table!

Yes, I am a writer, but I simply cannot do all the writing myself. At least, not from scratch. I’ve thought about hiring a writer, but then the good ones charge more than I do , which means I’ll end up spending more than I earn. And the cheaper ghostwriters will produce stuff that I’ll have to rewrite anyway.

Being the open-minded entrepreneur that I am (and somebody at the end of her rope), I gave PLR a second look. This time, I actually paid for it. This time, I asked around and went with the PLR provider used by a successful Internet marketer whom I greatly admire. And you know what? My mind was blown away!

I now have all the content I need for my blog posts, article marketing, Email autoresponders, and all the infoproducts I had planned to make heaps of money with – and in fact, I have fresh ideas for many more!

Sure, it’s an “additional” expense, but it costs much less than hiring a ghostwriter for all the written stuff I need. Plus, if I consider all the profits I am NOT making because I don’t have all day to write… not only is PLR worth it – the cost forces me to make it worthwhile!

Wait, don’t think I don’t do any writing anymore. I do. But this time, I’m not starting with a blank page. I’m not spending 30 minutes researching the topic. I have the raw materials in front of me. I change the title to include my keywords. I rephrase the content to make it relevant to my target market. I pull things apart, rearrange stuff, combine different pieces of content, add what I already know, and I end up with content that is truly, uniquely my own.

Moral of the story: If you want to provide quality content without spending 8 hours a day writing, or paying $$$ for content, then you need PLR. The key is to get the best PLR out there and to recycle and repurpose it to make it truly your own.