Everytime you go through a process of converting PLR material to make it your own unique product, think of how you can give it an “extreme makeover”. Do this after you have rewritten the actual content of the PLR. Some minor changes can make it more attractive and enticing. More extreme measures will make it a whole new product.

Here are some ideas for how to give PLR content a makeover, from the most superficial to the most extreme:

A New Face

Some PLR content comes with its own Ecover. Most of the time, you won’t want to use this. You’ll want a whole new, unique Ecover. After all, you’ve given the product a new title so you won’t be able to use the original cover, either.

A New Outfit

If you’re working with text, make it easy to read and navigate through. Use different font settings to set titles and headings apart from the rest of the text. Make sure there’s plenty of white space, and that the fonts are big enough to read comfortably on a computer screen. Take parts you want to emphasize and put them in a box or sidebar. Add graphics and pictures. You may want to hire a professional to arrange the content in a nice layout.

Cosmetic Surgery

Now we’re getting more extreme and going beyond superficial changes. Take your PLR content and chop it up into smaller pieces, to use for blog posts, E-mails and E-courses.  Or do the opposite: take several PLR articles and bundle them together into a special report or Ebook. Pick out the most action-oriented parts of the material and put together a “how to” list, checklist or step-by-step guide.

Total Transformation

Your PLR is about to become a completely new product altogether. Change its format. If it’s text, read it and create an audio recording. Use the recording as a teleseminar. Or, create a slideshow or screen capture and publish it as a how-to video. You could also use the video as a webinar.

Why not go beyond digital products altogether? Turn that Ebook into a physical book, the audio recording into an actual CD, and the video into a DVD. Now here’s a super cool idea: put several audio products into a preloaded MP3 player. Now you’ve got physical products that I’ll bet your competitors don’t have, and you can charge more for them!

You see, it’s easy to transform your PLR content. You can make simple, superficial changes. Middle-of-the-road changes involving either cutting up or combining together. Or you could take the most extreme step of cutting across media and formats. Do what it takes to set you apart from the competition. Only your imagination is the limit.