What The Heck Is PLR Anyway?

If you’ve been doing business on the Internet for some time, I’m sure you’ve heard of PLR or private label rights. Many Internet marketers refer to PLR as their ultimate secret weapon in creating content fast and at minimum cost. Some marketers can produce an Ebook in 3 days without paying a writer $500 or more to write it. Others can load up one year’s worth of Ezine issues in a weekend, or schedule 6 months of blog posts in a few hours… all this in a niche they may not even know anything about!

Well, what the heck is PLR anyway?

PLR is a right or permission that you acquire, usually by paying for it, to use a piece of content and sell it for 100% of the profit. When you say “PLR” people usually think of E-books, but PLR can be granted for any - mostly digital - products such as software, audio and video. Other text forms that can come with PLR are articles, blog posts and autoresponder messages or newsletters. These PLR products can also come with sales letters, E-covers and even matching website headers.

When you buy a piece of content with PLR, in general, that means you can:

* edit the content: rewrite, remove, add content
* reformat the content: transform it from text to audio, for example
* repurpose the content: such as cutting up an E-book into an E-course
* put your name as the author
* sell the content and keep all of the profits

A key thing to remember is that not all PLRs are the same. Some PLR providers will allow you to give away the content, say, as a bonus for a paid product. Others will only allow you to sell it. Some will allow you to claim the copyright for the product. Others will allow this only if you have changed the content so much that the original writer would not even be able to recognize it anymore.

Confusing? It can be. The key thing is to read the license in every PLR product that you buy, to make sure that it meets your needs and purposes.

One good way to better understand PLR is to compare it to other kinds of rights, such as “Standard Resell Rights” and “Master Resell Rights”:

I hope this table has helped explain PLR to you. But the bottom line is: read the license. That will tell you exactly what you can and cannot do with the content you have acquired. If it’s unclear, ask the provider.

Here are some of the PLR providers that I highly recommend. Try them out.

• PLRSO - This is high impact, high quality PLR from Jimmy D. Brown. Some of it is even free.
• EasyPLR - This site has been around since 2006 and moves a LOT of PLR. Limited quantities of each set of articles are sold. Some of the top internet marketers are on this site's customer list.
• YummyPLR - If you need PLR recipes - this is where you'll want to go.

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